Plan the story across the whole video series
Give each video a purpose and connect the sequence into a coherent communication plan.
Define the audience and objective
Clarify who the content is for, what they need to understand and how the series supports your message. Identify the subjects and source material that can sustain the story.
Develop the narrative
Organize the videos into a progression. Decide what should be introduced first, which ideas need development and how later pieces build on earlier ones.
Professional directing informs the creative structure, pacing and relationship between individual videos.
Build the publication sequence
Translate the narrative into a practical plan: topics, intended formats, order of publication and a proposed calendar. Account for production dependencies and review requirements.
What you receive
- An agreed concept and communication objective.
- A list of planned videos and the purpose of each.
- Narrative progression and publication order.
- A proposed content calendar.
- Creative briefs sufficient to guide the next agreed production stage.
Frequently asked questions
Is this advertising media buying?
This service plans the video content and its editorial release sequence. Paid placement and advertising-budget management are separate activities.
Can the plan be used by our existing production team?
Yes. The required level of production guidance can be agreed in the deliverables.
Can the plan evolve?
Yes. Further planning can reflect feedback, new priorities and the material available for production.
Related: Video production